by Basil Yeo (@basilyeo)
One of the things we have noticed of late is that public perception of the value of a video production seems to be slowly diminishing in this day and age, with just about anyone and everyone able to afford a DSLR which can shoot decent quality video. Most people also have a friend, and a relative or two who once dabbled in video.
However, when it comes to creating content that represents a company, a brand or a message, the stakes are raised and it becomes truly much more than just putting a camera down on sticks and hitting the record button.
We may be just one of the many smaller production houses that have sprouted up in the last few years, due to the lower barrier of entry as compared to a decade or two ago, but despite being relatively new (we celebrated our third birthday in March this year), we have spared no expense in building up our profile, reputation and expertise.
With so many options available to you, the Client, how do you make an informed decision on which production company to hire to produce your work?
Perhaps these four items below may help you:
Video production updates and thoughts