Know what sticker shock is? It's that frightening feeling you get upon knowing the selling price of a product is way beyond your expectations. On first glance, the cost of making a video might really seem off-putting, and it may seem that the company which sent you that five digit quote is looking to rip you off. However, when you start to factor in the various components that go into producing a video, you'll realise that the cost isn't really that exorbitant after all. Video is expensive, but it's not as expensive as you think. Let us show you why.
With most of our production work, we often find ourselves thrust into a situation where we would have to conduct an interview with a stakeholder of the Client. It could be the Client's employees, partners or even the Client's own clients. Over the years, we have developed some experience in conducting better face-to-face interviews, and as we slowly eased into doing interviews, we have found that we have been able to extract better content which has helped us in crafting our video stories.
The post-production workflow is often a mystery to those working outside the industry, especially Clients. While the pre-production and production stages of a project require massive amounts of "face-time" with the Client, the edit remains mostly behind closed doors, with Clients only managing to review edits without knowing what actually goes on during post-production.
This is the first in a three part series on our post-production workflow. Each part will cover a few stages of post-production, with a whopping ten in total (we think?)! While we do not speak for the workflow of other studios, we believe that most of the stages are prettyyy much the same with some minor differences here and there. Let's begin with the first one...
Video production updates and thoughts