Graziano Mannari - Milan Soccer School Singapore

2015

Client: 
Milan Soccer School

The AC Milan Soccer School Singapore approached us to assist with the problem of competition from the fast-growing youth football industry in Singapore. The academy wanted to highlight the uniqueness of its programme and its links to the parent club. This gave us the idea to use their technical director, Mr. Graziano Mannari, as the anchor to the video.

Mannari played for the club in the late-80s and was a member of the dominant Milan side of the era, and was employed as a youth academy coach by the club itself, on attachment to Singapore. This fact allowed the academy to achieve a unique value proposition not offered by the other European club soccer academies in Singapore.

Shot on the Panasonic GH3 and edited on Final Cut Pro X.

Produced and directed by:
Basil Yeo
Co-Producer:
Lin Yimian

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